Most are familiar with ING Direct (ING), the online bank that, since 1996, grew from a simple concept to a global enterprise, with more than 20 million customers in nine countries. This internet-based bank, initially launched in Canada, focuses on serving everyday people who feel deserted by their existing financial institutions. In an industry dominated by massive banks with not much tolerance for their customers, ING goes all-out to be uncommon – a rebel with a cause, if you will. An E1™ cause.
The idea of creating an enterprise with a foundation could appear impractical and naïve in theory. Not anymore. The position of success accomplished by ING holds significant E1™ schooling and presents much desired stimulation to a business world that at this time requests both.
ING stated it was a rebel with a cause when highly structured business models were the latest thing, when the quest for venture capital outpaced the pursuit of customers, and when being clever surpassed being reliable. Insert the actuality that no one believed consumers would fancy what no-brick-and-mortar ING sold, and it’s evident that measly supervision would not accomplish something with this plan. E1™ leadership was required.
For ING’s founding CEO, Arkadi Kuhlmann – AK – the rebellious leader’s job description was unambiguous: Carry the torch. Be convincing in the marketplace. Place self-belief in the people you hire. AK argued that the primary items to be a leader with a cause aren’t from the typical CEO playbook. They aren’t warm and fuzzy. But, they do carry your business cause to market – profitably – in opposition to all odds.
I’m starting to like these new rules for the E1™ CEO playbook.
- Rule 1: Have a calling. ING’s vision was to lead Americans back to saving. Seeing as the savings rate for Americans in 1996 was bleak, ING was a radical business tackling the ground-breaking idea of saving money.
- Rule 2: Have some guts. Make it personal. Lay your name on the line. On the whole, a “calling” can look like a marketing creation and the CEO’s influence can be flimsy and two-dimensional. If you don’t generate the vision and presently shill, it’s thorny to endorse your plans.
- Rule 3: Find your enemy. With no wrong to right, who needs a White Knight? However, a busted status quo does more than create a business opening or a tactical convenience. Having something to point the finger at and rout creates a terrifically efficient leadership tool. Your competitors become a colossal rival, a dragon to be slain. Coming to work is a bit heroic – you get to save the princess.
- Rule 4: Build an inner circle. Picking a team is one of a CEO’s most indispensable responsibilities and too vital a job to rely on strict interviews and shipshape curricula vitae as bases for making decisions. Drive and spirit separate steadfast, wholehearted workers from paycheck-collecting journeymen. Hire people who have experienced rebuff and have something to prove to the world.
- Rule 5: Be open to the prospect of collapse. The steady state of creative destruction is not for the faint of heart. It creates a long-lasting feeling of becoming would-be kill to some outside force. As we get larger and more successful, we run the risk of becoming unworried and thinking that we know all we need to know. Creative destruction is a technique to keep your enterprise’s frame of mind undersized, as if it were a continuous startup thankful and pleased its doors are still open.
What’s the cause of your business? Why do you really do what you do? If you went out of business tomorrow, would anyone care? Why?
Are you “all in” for the strategy and plans for your venture? Does your team recognize that you’re more than financially invested in your enterprise’s achievement? Do they feel your emotional investment?
What status quo are you about to turn upside down on its head? How does business-as-usual transform because of your company? How do your customers start to win in a way they have in no way won before?
What does it really take for your idea to do well? What skills are truly compulsory? What outlook is fundamental? Does your team cleave to these qualities, talents, and ways of thinking and behaving?
While you’re full of activity changing the status quo, do you appreciate that your revolution soon becomes conventional wisdom? What are you and your team doing to keep on redesigning the blueprint of your business operations?
The E1™ CEO Rebellion is here. It’s time to scrutinize what The Elite One Percent™ carries out and mold these principles to your business. Then, you can identify with avant-garde approaches to business strategy and direct your company in a manner others want to try to be like – if they can.
Elite thinking. Elite choices. Elite actions. Elite results. That’s E1™.
Posted by jrendel
Posted by jrendel
Posted by jrendel